(CHARLOTTE, NC – Jan 31, 2018) – North Inlet Capital and North Inlet Partners are pleased to announce a successful exit of Yogabed™, an innovator in the direct-to-consumer mattress industry. Yogabed™ was purchased by Marpac, LLC, the creator of the white noise machine market.
“Partnering with a business from its formation through a successful exit is extremely rewarding for us,” said Jeff Armstrong, Managing Partner of North Inlet Group. “We expect Yogabed™ to continue its strong growth trajectory under Marpac’s ownership and wish them continued success.”
Marpac wants to help everyone “Give Sleep a Chance” by expanding its sleep product offerings. Marpac will add Yogabed™ mattress products and accessories to its lineup of half a dozen sound machines: the Marpac Dohm Classic, the Marpac Dohm Elite and portable sound machines, the Marpac Hushh and Marpac Rohm. In early 2018, Marpac will fully launch an expanded “Tools for Sleep” product mix.
“Marpac and Yogabed™ enjoy tremendous product and company ratings because of shared values in quality, customer service and people-first cultures,” said Jimmy Sloan co-owner of Marpac. “Adding Yogabed™ mattresses and accessories to our sleep product portfolio will help us achieve our exponential growth plans.”
Marpac is committed to a seamless transition for Marpac Yogabed™ customers, including an unchanged customer service team. Yogabed™ warranties, return policies, deals and 101-night trial periods will remain in place.
The acquisition was finalized in late December 2017. Terms of the acquisition between the two private entities are undisclosed.
North Inlet Advisors, LLC provides financial advice to companies on capital formation, mergers, acquisitions, divestitures, restructurings, and other complex corporate transactions. North Inlet Advisors is managed separately from, but affiliated under common ownership with, North Inlet Capital and North Inlet Partners. North Inlet Advisors is not a retail broker-dealer, does not conduct underwriting activities, provide research, analyst reports, or solicit or carry accounts, or offer or sell securities products to retail customers. North Inlet Advisors is registered as a broker-dealer with the U.S. Securities and Exchange Commission (“SEC”) and is a member of the Financial Industry Regulatory Authority (“FINRA”) and Securities Investor Protection Corporation (“SIPC”). Please visit www.finra.org and www.sipc.org , or North Inlet’s regulatory webpage for more information.